Your bill grows with your team
- A new licence for every user you add
- Price rises you can’t negotiate
- Must-have features locked behind higher tiers
- Your workflow bends to their roadmap
We build a CRM around how your team sells, migrate your data, train your people, and hand over the source code. One fixed price. Zero seat fees.
Illustrative interface and fictional company. Example assumes $1,500/mo today, 10% yearly increases, a Core build, hosting, and the optional Care Plan.
Built on Twenty, the open-source CRM foundation. Published prices. Written guarantees.
The seat tax
On HubSpot Sales Pro, each new salesperson adds $1,080 a year in licences. Owning flips that math.
Savings calculator
Honest math with our build, hosting, and maintenance included. No email gate. If staying is cheaper, we’ll show you that too.
Include adjacent sales tools on the same invoice.
Added at the start of each year.
Up to 25 users. Change features in pricing below.
instead of spending it on software you’ll never own.
Free 30-minute audit. Bring your invoice. Quote in 48 hours.
List prices reviewed October 27, 2026. Current spend compounds yearly; per-seat hires are added each year. HubSpot list estimates include onboarding. Owning includes the Core build, ~$50/mo hosting, and the Care Plan. Excludes third-party usage, taxes, custom compliance, and your team’s time. Estimates, not quotes.
Pricing
Pay once for the build. Add users for free. Pick what you need and we’ll match the plan—no mystery per-feature pricing.
Everything a growing service team needs to own its CRM.
A complete CRM, owned:
Your tailored CRM with advanced workflows and integrations.
Everything in Core, plus:
CRM plus the operational tools your business runs on.
Everything in Pro, plus:
Security patches, dependency upgrades, backup checks, sync upkeep, review of your team’s AI-written changes, and 2 hours of changes a month. Hosting runs in your own cloud account (~$50/mo).
What you own
Ownership only matters if you can keep improving it. We set everything up so you can—safely—and stay on call if you want us.
Your repo is prepared for AI-assisted changes with tests, staging, CI, and rollback. Your team describes the change. Checks run before anything ships.
Source, architecture docs, AI instructions, tests, and seed data.
Accounts in your name. No hidden infrastructure that depends on us.
Old and new systems side by side until your agreed checklist passes.
Four live sessions, ending when your team ships its first change.
Compare
We researched 21 alternatives and the ads they run. Here’s the honest summary—including where we’re not the right choice.
| Criteria | SaaS CRMsHubSpot, Salesforce, Pipedrive… | Custom dev agenciesTypical quoted builds | DIY & AI buildersLovable, Base44, Jet Admin… | |
|---|---|---|---|---|
| Per-seat licence fees | Yes: None | No: $40–195 per user/mo | Yes: None | Partly: Platform plans vary |
| Price published upfront | Yes: Fixed, from $9,500 | Partly: Published, rises over time | No: Quote after discovery | Yes: Self-serve plans |
| You own the custom code | Yes: Assigned at final payment | No: Vendor platform | Partly: Varies—check contract | Partly: Export rights vary |
| Tailored to your workflow | Yes: Built around it | Partly: Within platform limits | Yes: Built around it | Partly: If you build it |
| Migration & training included | Yes: Included | Partly: Onboarding often extra | Partly: Often scoped extra | No: You do it |
| Maintenance backstop | Yes: Optional $349/mo Care | Yes: Vendor-managed | Partly: Often 15–25% of build/yr | No: You maintain it |
| Typical cost of a build | $9.5k–35k+, fixed | No build—ongoing rent | $15k–100k+ | Your time + platform fees |
| Best fit | Service teams spending $1k+/mo | Small teams on low-cost plans | Large, complex replacements | Simple internal tools |
| Book a demo | ||||
| Option | Published pricing | Code & platform | Best fit / trade-off |
|---|---|---|---|
| Salesforce Pro Suite / Core | $100–195/user/mo; API add-on on Pro | Vendor platform; your data is exportable | Deep enterprise ecosystem. Per-seat pricing, add-ons, and admin complexity. |
| HubSpot Sales Hub Pro | $90/user/mo + $1,500 onboarding | Vendor platform; your data is exportable | Connected marketing and sales. Costs grow with seats and additional hubs. |
| Pipedrive Premium | $49–59/user/mo, annual billing | Vendor platform; your data is exportable | Straightforward sales pipelines. Often hard to undercut for smaller teams. |
| Zoho CRM Enterprise | $40/user/mo, annual billing | Vendor platform; your data is exportable | A broad suite at a lower seat price. Custom is usually not the cheaper choice for small teams. |
| GoHighLevel | $97–497/mo; Unlimited plan $297/mo | Vendor-hosted platform | Agencies needing funnels and unlimited users. Flat pricing removes the per-seat saving opportunity. |
| Vertical CRMs | ServiceTitan, Agent CRM, Cerberus, DripJobs, Sell.do and others: varies | Vendor platform and roadmap | Ready-made industry workflows. Contracts, migration constraints, and less control. |
Public list prices and reviewed claims as of October 27, 2026. Ranges summarise typical offers; individual vendors vary—verify before deciding. Names are used for factual comparison only, with no affiliation or endorsement.
How it works
Keep working in your current CRM while we build. Cut over only when the agreed checklist passes and your team is ready.
We review your invoice, real workflows, must-have features, and the savings case.
Your CRM, integrations, automations, migration, and documentation.
Old and new side by side. Every agreed parity gap gets resolved.
Your repo and cloud, plus live training until your team ships a change.
Risk reversal
Switching CRMs is a business decision, not a leap of faith. Eligibility, scope, and remedies are agreed before work begins.
We agree your must-have checklist and run both systems for 30 days. Missing agreed items are built free—or the written refund remedy applies.
For qualifying builds, if your 24-month cost with us exceeds the documented cost of staying, we refund the difference under the signed terms.
Your repo, cloud, documentation, and accounts stay in your name. Custom-work IP is assigned at final payment; open-source licenses stay in force.
FAQ
Still unsure whether ownership is right for you?
Talk it through with an expertYou choose. Your team can make common changes using the documentation, tests, staging environment, and AI setup we provide. Our optional $349/mo Care Plan covers security patches, dependency updates, backup checks, sync upkeep, review of AI-written changes, and two hours of changes each month. Complex changes can still require a developer—we won’t pretend otherwise.
Your repository, cloud, database, and third-party accounts are set up in your name from day one. You retain access to your systems and documentation. Custom-work IP is assigned under the contract at final payment; open-source components remain under their existing licenses.
Before signing, we agree a checklist of the features you actually use. The old and new systems run in parallel for 30 days. Anything missing from that agreed list at cutover is built free; if we cannot deliver it, the parity guarantee provides a full refund under the written terms.
No vibe-coded black box. Delivery includes architecture documentation, automated tests, seed data, staging, CI checks, security scanning, and safe rollback practices. We also train your team to ship its first controlled change. You get a care backstop without being forced into it.
Yes. We use Twenty’s production-ready open-source CRM foundation and add your tailor-made workflows around it. Twenty’s core remains subject to its AGPL license and other applicable package licenses. Your custom work, accounts, documentation, and handover rights are set out clearly in your agreement.
Usually teams below $1,000/mo in CRM and sales-tool spend, small teams happy on inexpensive Pipedrive or Zoho plans, and GoHighLevel users whose flat price already solves the seat-cost problem. If staying is the better financial decision, we’ll tell you.
Free CRM Exit Audit
A free 30-minute call with a CRM expert. We map your must-haves, test the savings case, and tell you honestly if you should stay put.
If custom doesn’t make financial sense, we’ll say so.